Mobile Design

Betfair Exchange Mobile Experience


Betfair Exchange is the world's largest Internet betting exchange. Exchange is aimed at professional gamblers and has millions of users worldwide. During major events, it sees more transactions than the New York Stock Exchange. For two years, I was the sole Visual Designer working on the mobile apps for this product, for which I created the visual language. I also took part in every phase of the project, from User Research & User Testing, to Design (a phase I led) and Implementation, always following the work of the various product and development teams closely and helping them wherever possible.

Role Art Direction, UI/UX Design Company Betfair Year 2014/2015