Mobile Design

Betfair Sportsbook Mobile Experience

Betfair Sportsbook is an online bookmaker aimed primarily at recreational gamblers. Sportsbook has been growing in recent years, presenting a bold image and offering key features such as Cash Out, Tap Tap Boom and Data Visualization which have helped it win over an increasing number of users in the four corners of the globe. As lead designer on the project, I initiated the creation of the visual language for Sportsbook's mobile products, as well as the implementation of the relevant guidelines and specification documents. I was also involved at all stages of the creation and development of the aforementioned products.

Role Art Direction, UI Design Company Betfair Year 2014/2015